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RetailMeNot + Snapchat

Objective

Our Snapchat geofilter campaign ran in tandem with RetailMeNot's broader holiday campaign that had a brand awareness focus. Our goal was to reach and engage with Snapchat's millennial audience during the holiday shopping season.

Geofilter Designs

Results

The campaign reached over 11 million Snapchatters, with over 20 million views, doubling projected expectations.

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