Objective:

This campaign ran in tandem with RetailMeNot's broader holiday campaign that had a brand awareness focus. The company's goal was to reach and engage with Snapchat's millennial audience during the holiday shopping season.

 

Results:

The campaign reached over 11 million Snapchatters, with over 20 million views, doubling projected expectations.

RetailMeNot + Snapchat

©2018 by Julia Lopez-Mobilia.

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