This campaign ran in tandem with RetailMeNot's broader holiday campaign that had a brand awareness focus. The company's goal was to reach and engage with Snapchat's millennial audience during the holiday shopping season.



The campaign reached over 11 million Snapchatters, with over 20 million views, doubling projected expectations.

RetailMeNot + Snapchat

©2018 by Julia Lopez-Mobilia.

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